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Diamond Rings |
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Right Hand Diamond Ring Laura Ciocan
The hottest trend in jewelry fashion, the Right Hand Diamond Ring seems to raise sales sky-high.
The latest trend in diamond jewelry is the Right Hand Diamond Ring. The marketing significance load is addressing mainly to the independent career woman of the 21-st century. It stands for success, strength, self assertiveness and freedom.
After the world has been filled up with the symbol of eternal love - the diamond engagement ring, the marketing strategy accompanying this old-renewed product opposes the right-hand ring to the diamond engagement rings and diamond anniversary bands. It is not only being positioned on a different hand but it also differs significantly in design. Its design purposely avoids any resemblance with matrimonial rings, uses open spaces, smaller stones instead of a single, in combinations expressing the personality and individuality of the wearer.
In fact, its not at all about the right hand, as women did wear rings on their right hand fingers before this marketing concept came into being, its about what became almost an obsession for the left hand ring!
And of course, after one conquest, others must follow – after the diamond engagement rings hit, the market for diamond rings still had potential! The commercial outcome is one of larger proportions, first of all because the general tendency around the world is to postpone or forego marriage, then, while the diamond engagement ring addresses only to grooms-to-be as buyers, the right hand ring addresses to both men and women. And this is how:
The independent career woman
The idea was to go with the new wave of feminist thinking stressing upon womens independence wish – married or not, you still have to wear a diamond ring to reassess your leading position alongside men! Its a sort of impulse for the women who are generically tired of the role of housewives and feel they can do better with their lives. So, the left hand ring stands for the labors that marriage brings along while the right hand ring reads as the careless, joyful side of life.
Men also
Men are also a target for this advertising technique: loving husbands are encouraged to buy a gift for their wives that will flatter not only their need for love proofs but also the thought of being valued and respected as an independent person, and not a nice accessory to men or a house decor item. And not only married men should buy right hand rings, the concept has a wider meaning: it doesnt matter if you are married or not, as long as you are involved in a love relation you should definitely consider buying a right hand ring as a gift!
For years, right hand rings have also been a sign of commitment for gay couples. So, another market segment gained.
All advertising that deals with aspects of human vanity has every chance to succeed, and when addressing to women, it seems that the chances are even bigger. That they prevail in beauty had been established long ago, but now it is not enough any longer as it is not enough merely being accepted into the social life. The need appeared for women to be recognized as equal in value to men or even surpassing them. Working more and earning more than ever before, women choose now to put the idea that we live in a mens world way behind them.
And this intelligent marketing line is apparently indeed a huge success, as sales have been going really high!
Please feel free to use this article in your Newsletter or on your website. If you use this article, please include the resource box and send a brief message to let me know where it appeared: mailto:lauracio@gmail.com
About The Author
Laura Ciocan writes for http://www.loveanddiamonds.com/ where you can find more information about diamond engagement rings lauracio@gmail.com
The Bigger the Carat the Better the Wedding Donna Monday
Ahh . . . sweet romance.
The flowers. The chocolate. The late night whispers of “I love you.”
For most people in love, the culmination of months of togetherness and special friendship comes down to one single moment: The marriage proposal - - featuring a simple, but elegant, diamond engagement ring.
Of course, if you’re a celebrity, a simple ring may not have enough wattage to suit your tastes. Thus, we see many celebrities sporting five-carat to seven-carat diamond studded engagement and wedding rings.
Well, if you can afford it, why not flaunt it, right
Take for instance the recent marriages of Britney Spears and Star Jones. When Britney Spears got engaged to her former back up dancer, Kevin Federline, she promptly bought herself an awesome-looking five-carat diamond engagement ring. Does anyone really believe that Kevin bought this for her on his dancer’s salary
Britney bought herself the ring she felt she deserved – nothing wrong with that. Then, she and Kevin quickly made the leap to matrimony in a matter of months with a surprisingly nice no lip kissing of Madonna wedding ceremony.
As for Star Jones, it’s not known whether her stunning seven-carat princess cut diamond ring was bought or donated, but she too happily skipped off to a wedding ceremony with all the trimmings.
So, does all this extra diamond wattage mean that celebrities have a better wedding ceremony than everyone else
Absolutely, not.
There’s absolutely no proof that their multi-carat diamond rings and fancy wedding accommodations gave them any more satisfaction at the alter than Joe and Jane Doe’s down right sparse nuptials in a run-down back yard.
Buying the biggest and fanciest diamond engagement ring on the planet doesn’t guarantee anything but a nice piece of ice jewelry to show off to your family and friends. Other than that, celebrities have the same odds for a successful, happy union as the rest of us.
And that’s the way it should be.
About The Author
Copyright 2004
Donna Monday One special moment. One special ring. http://www.1-love-rings.com
For now on, everything goes, clothes, game consoles, diamond rings and with the Christmas Season officially starting, everything and anything will be on-sale but one thing’s for sure, it’s never too early to start shopping.However, the after Thanksgiving Day Shopper is a ferocious creature, so if you tend to stay away from rushes which kill hundreds each year, you might want to wait until the week after.Every year there is a hit toy or electronic that your loved ones would love to have, but you got there too late or went to the wrong store. Last year the DVD players from Wal-Mart, years before Tickle-Me-Elmo’s, so why not start your Christmas shopping now, before it’s too late?If it’s the Thanksgiving Shopper which bundles you, try and wait until the weekday. Monday’s after Thanksgiving are generally a lot more giving than the weekend, but as the week goes on the shopping kicks back up again to a peek on Friday and Saturday. So if you want to shop and not drop. Do it during the week instead of waiting until Friday and Saturday.But whatever you do, don’t forget your loved ones this Christmas.
About the Author
Gary is a writer for Poetry and Articles
The symbolism of Celtic Diamond Rings is relevant to all cultures. Love and friendship intertwined in the Celtic symbols on the ring have relevance to every couple contemplating marriage. The ancient Celts used the symbols of the Claddagh to show that marriage is a partnership where love prevails throughout any hardship. The Celtic Daimond Rings are well-known for the symbol of a heart with two crowns, both cradled by linked hands. You don’t have to be engaged to be married to wear diamond and emerald claddagh rings. The way you wear the ring signifies whether or not you are romantically attached. For unmarried girls, wearing the rings with the heart facing outward means that you are free, while wearing the heart inwards on the claddagh ring sends a message that you are not free for a romantic fling. You can choose a variety of stones for your Claddagh ring. All types of this ring have a stone, usually a diamond, an emerald or a ruby, but any precious gemstone can be included. In the heart Claddagh, the ring itself is heart shaped and as Celtic Diamond Rings this makes the perfect engagement ring because of its unique style. Having a pearl in the ring evokes a mystical quality, but you can also have it surrounded by tiny diamonds for the ultimate piece of jewellery. Diamond and emerald Claddagh rings make really great gifts for any occasion and are a delight for those that receive them. Knots are extremely popular in Celtic rings. The lover’s knot consists of a series of designs that are interwoven into a continuous loop to symbolize the eternity of love. Different strands of the knot represent the different directions that individual lives tend to take during a romance or marriage, all leading back to the core of the relationship. These knots also represent one’s Irish heritage and the ancient symbolism of the Celtic traditions.The Celtic ring itself has an interesting history. The designer, Richard Joyce, was sold into slavery in Algeria. After his escape he made his way back to Ireland and his sweetheart. During captivity, he learned the art of making rings and he designed the Claddagh as a symbol of his undying love for his bride-to-be. Instead or meaning that marriage was a bondage, the Celtic rings mean marriage and love represent freedom.
About the Author
Find out more about Celtic Diamond Rings as well as many other types of Diamond Rings including Diamond Anniversary Rings at Peter's website Delectable Diamond Rings.
It is said that the stones in 3 stone diamond rings represent the past, the present and the future. Just as a couple unite these things when they join together in marriage, so three stone diamond rings represent perfectly all that has made each partner what they are today, the present moment that they share, and the future into which they now walk together. Just like the ring itself, the three stones in 3 stone diamond rings celebrate the timelessness of your relationship. Three stone diamond rings are popularly given as anniversary gifts, though they are also used as engagement rings. Diamond rings are invariably given as an expression of love, and the deep symbolism of the triad of stones in this type of ring make it a gift that is rich in sentiment. Three stone diamond rings are available with a variety of different shaped stones. Though round diamonds are eternally popular, they are often seen to best effect in a solitaire type setting. Oval, princess and emerald cuts are popular in 3 stone diamond rings. The extended length of both the oval and emerald shapes are particularly attractive when placed in a three stone setting. This setting is also used with great effectiveness to contrast stones of differing colors – the depth of color of flanking emeralds or sapphires can enhance the beauty of a central clear diamond. This setting is ideal for those who would like to add a splash of color to their diamond jewelry. So whether you are celebrating your engagement, an anniversary, or simply want to say that you love her, a 3 stone diamond ring is a gift that will combine deep significance with triple beauty. Regardless of your taste or your budget you will be able to find the ring that says I love you in three different ways.
About the Author
Find out more about Diamond Wedding Rings as well as many other types of Diamond Rings including Diamond Engagement Rings at Peter's website Delectable Diamond Rings.
There are almost as many ways to set a diamond as there are diamonds themselves, and diamond ring settings can influence the appearance and character of your ring as much as the diamond itself. From simple, unadorned mountings to settings richly set with diamonds, the ring setting you select can support your diamond with understated elegance or with exuberant flair. Good diamond ring settings show off your diamond.Certain diamond ring stores will have a wider variety of diamond ring settings than others, so whether you are buying a ring off the shelf or having one custom made just for you, ask to browse the store’s ring catalog before you select the right jeweller for you. Simple settings, like the prong setting, are more commonly available, so be prepared to do a little extra legwork if you are looking for a jeweller that sells diamond rings with more usual settings. The prong setting is most commonly used for solitaire rings, and can set a single stone off perfectly. This kind of setting can allow your diamond to sit either close to the hand, or elevate it for further prominence. A prong setting, which creates a sort of basket shape in which the diamond rests, exposes more of the diamond than other types of diamond ring settings, and while this can display a diamond beautifully, it also leaves the stone more exposed, and vulnerable to damage. Another diamond ring setting is known as the bezel setting, in which the diamond is surrounded by a kind of collar. This type of setting is more secure than the prong setting, and is a popular choice for this reason. This type of setting can provide a ring with a more streamlined, understated look. A channel set ring is one in which several stones are aligned in a channel – this setting is ideal for those who would like more than one stone in their ring. This style is popularly chosen for engagement rings, as the tidy line created by this setting allows for the easy matching of a wedding ring. A setting similar in appearance to this setting is the invisible setting, in which gemstones also sit alongside one another. It is said that diamond ring settings are representative of the foundation of your marriage, so as with the diamond you select, choose a setting that best reflects your feelings for one another. Try to visit as many diamond ring stores as you can – and when you have found the right setting for you, you will fall in love all over again.
About the Author
Find out more about Diamond Wedding Rings as well as many other types of Diamond Rings including Diamond Engagement Rings at Peter's website Delectable Diamond Rings.
While diamonds are, without question, one of the hardest, strongest and most durable substances known to man, diamond rings nonetheless require and deserves the right kind of loving care to keep them safe, and to ensure that they always look their best. Here are a few ways that you can lavish love on diamond rings. Because diamonds are so strong – they are commonly used as cutting tools for perforating tough materials, including other diamonds – they can damage your other jewelry, so always store your diamond rings separately from other precious items. Diamond rings can even causes scratches to other diamond jewelry, so keep these pieces in their own jewelry compartment or bag. And while the diamond itself might not be as easily damaged as other, less durable stones, a diamond ring is often most vulnerable at its setting site. Though the highest quality materials are used to hold your diamond in place, it can become dislodged during rough or manual work, so always remove your diamond rings before performing such tasks. No doubt your diamond ring is very precious to you, so it would be a dreadful shame to lose your stone. Your ring can also be damaged by some of the harsh cleaning products that you might use around your home and garden, so be sure to remove your diamond ring before your spring clean too. Wearing gloves is helpful, but to be safe, it is best to put your ring somewhere safe while you work.You can keep your diamond ring looking as clear and bright as the day you purchased it by cleaning any build up of debris using a special jewelry cleanser, or simply a mild household detergent. An old toothbrush is ideal for getting into those nooks and crannies around the diamond setting. And finally, to keep your diamond ring in beautiful condition, you can deliver it to your jeweller once or twice a year to have it professionally maintained. The staff at your jewelry store will clean your diamond ring and check for loose settings, ensuring that your ring continues to look its very best.
About the Author
Find out more about Diamond Wedding Rings as well as many other types of Diamond Rings including Diamond Engagement Rings at Peter's website Delectable Diamond Rings.
We live today in an increasingly disposable culture, where everything comes in plastic wrapping and needs to be replaced every year or so. Is it any wonder that amidst this cacophony of the temporary that many people are looking for a greater sense of permanence in the things they hope to hold dear forever? At a time when fifty percent of marriages end in divorce, choosing something that has already stood the test of time is a gesture of profound hope. Perhaps this is why, despite the huge range of modern jewelry available today, many people choose antique diamond rings. Antique diamond rings are more and more popular.An antique diamond engagement ring is the perfect way to celebrate your love. Genuine antique jewelry is sourced in many ways, from estates and antique stores, and there are many high quality jewellers who specialise in antique sales. An antique diamond ring captures a sense of longevity and offers a sense of hidden history to the celebration of a burgeoning relationship that implies the continuation of love and life. The giving of an antique diamond engagement ring can fill a time of hope with a sense of completion, the feeling that as one love affair has ended, another one begins. Antique diamond rings offer a sense of real individuality. Unlike much of the mass marketed jewelry that is available today, an antique piece is truly one of a kind. This also means, however, an antique ring comes as it is seen – unlike many modern rings that are made to order, you cannot tweak the design of a genuine antique diamond ring, or purchase it in a different color. Many designers, however, can produce a replica item, which can be altered – this provides the antique look in a brand new ring. For many people, this combines the best of both worlds. Many people find themselves with a piece of antique jewelry that carries immense sentimental value in a form they will never wear. If this is the case for you, why not consider having the stone from that old necklace recast into something else? A precious stone can be passed through the generations in many different forms. Bestow a brand new piece of jewelry the sense of history on an antique by keeping an old stone alive – make your own antique diamond ring, and keep the past alive in a modern form.
About the Author
Find out more about Diamond Wedding Rings as well as many other types of Diamond Rings including Diamond Engagement Rings at Peter's website Delectable Diamond Rings.
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